Marketagent sees itself as a pioneer and innovation leader in digital market and opinion research in Austria.

With a focus on quantitative and qualitative consumer research projects, Marketagent conducts more than 1,300 studies per year in Baden, Vienna, Maribor and Zurich. The heart of the toolkit is an online panel with more than 2,300,000 people, which was ISO-certified in January 2010 as the first access pool in the DACH region and was recertified in January 2022 according to the latest ISO standard 20252. Marketagent’s customers include national and international top companies such as Telekom Austria AG, Bank Austria, McDonald’s, Spar, Österreichische Post AG, Generali and Hervis. The key research fields and topics are diverse and cover all areas of market and opinion research.

Marketagent covers all areas of digital market and opinion research:

• Idea screening | Concept tests
• Product tests
• Online home use tests
• Product launch controlling
• Pricing research
• Packaging tests
• Logo tests
• Name tests
• Claim & Slogan tests
• U&A studies | Motive analysis
• Market segmentation | Target group analysis
• Brand positioning
• Advertising pre-tests
• Advertising post-tests
• Ad & brand tracking studies
• Testimonial tests
• Customer surveys
• Employee surveys
• Website tests
• Online focus groups